HOW TO MAKE YOUR RADIO STATION Far more SUCCESSFUL At this time
HOW TO MAKE YOUR RADIO STATION Far more SUCCESSFUL At this time
By Stefan Rybak
R / c fail as a result of 5 major problems: Radio Station Programming Consultant
1. Poor advertising sales
2. Bad programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in a or even more of those areas.
Let�s first take a look at sales. You'll have the best programming and a lot interesting content in your radio station, however if you simply can't sell it, then you need a fascinating challenge to deal with.
Radio sales isn't nuclear physics or too difficult. There's also no Houdini magic or mumbo jumbo involved.
To be successful in radio sales, you need to master some simple, yet incredibly-powerful concepts, and also have the motivation and discipline to execute these concepts every single day.
It isn't about "selling spots." That's very short-sighted and short-term. Your salespeople will probably be not doing anything a lot more than running in place.
What brings greater and longer-term results has your salespeople get in front of decision-makers having an idea, with a plan, vision, a spec spot, and order the business. When they are not requesting the business enterprise, then why are they there?
I show salespeople steps to make a lot of money (for themselves and for the station) selling local direct business. How to proceed, and the way to get it done. Who to penetrate front of. Things to say, and how to express it.
Having sold literally millions-of-dollars worth of inventory, I will tell you that massive success in radio sales is difficult, but it's all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful r / c are creatively hyper-focused on the very specific target audience, and exude these seven critically-important qualities:
1. No Hype
2. Authenticity
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams become a reality, alter the world, develop a better life
7. Establish deeper relationships & stronger bonds along with your listeners
Having programmed stations in a number of different formats in small, medium and major markets, Let me tell you that massive success in radio programming is hard, but, like sales, it is extremely, very easy!
If you wish to dramatically improve sales, programming, and each department your radio station(s), then let's possess a conversation and get started with the process.Radio Station Sales Consultant
Call me to get a free, confidential first consultation. Speak directly beside me, not an associate. My telephone number is 631-764-6460.
I look forward to talking with you, and am very pumped up about dealing with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460
Email: [email protected]
By Stefan Rybak
R / c fail as a result of 5 major problems: Radio Station Programming Consultant
1. Poor advertising sales
2. Bad programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in a or even more of those areas.
Let�s first take a look at sales. You'll have the best programming and a lot interesting content in your radio station, however if you simply can't sell it, then you need a fascinating challenge to deal with.
Radio sales isn't nuclear physics or too difficult. There's also no Houdini magic or mumbo jumbo involved.
To be successful in radio sales, you need to master some simple, yet incredibly-powerful concepts, and also have the motivation and discipline to execute these concepts every single day.
It isn't about "selling spots." That's very short-sighted and short-term. Your salespeople will probably be not doing anything a lot more than running in place.
What brings greater and longer-term results has your salespeople get in front of decision-makers having an idea, with a plan, vision, a spec spot, and order the business. When they are not requesting the business enterprise, then why are they there?
I show salespeople steps to make a lot of money (for themselves and for the station) selling local direct business. How to proceed, and the way to get it done. Who to penetrate front of. Things to say, and how to express it.
Having sold literally millions-of-dollars worth of inventory, I will tell you that massive success in radio sales is difficult, but it's all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful r / c are creatively hyper-focused on the very specific target audience, and exude these seven critically-important qualities:
1. No Hype
2. Authenticity
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams become a reality, alter the world, develop a better life
7. Establish deeper relationships & stronger bonds along with your listeners
Having programmed stations in a number of different formats in small, medium and major markets, Let me tell you that massive success in radio programming is hard, but, like sales, it is extremely, very easy!
If you wish to dramatically improve sales, programming, and each department your radio station(s), then let's possess a conversation and get started with the process.Radio Station Sales Consultant
Call me to get a free, confidential first consultation. Speak directly beside me, not an associate. My telephone number is 631-764-6460.
I look forward to talking with you, and am very pumped up about dealing with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460
Email: [email protected]